A vibrant, character-driven commercial for Fairy Ultra, transforming everyday kitchen moments into a warm, playful world through colour, movement and storytelling.

Freedom Music has been relatively silent in a crowded digital music landscape, leading to low engagement and weak motivation to visit the PWA. The brand needs to go beyond music content and rebuild a strong cultural and emotional connection with its audience.

This Project is a compilation of different automotive accounts in middle east like (Changan KSA, Nour Eldien Elsherif EG & Allam motors EG)

Art Direction | Storyboard Development

A playful back-to-school concept built around the letter “C,” reimagined as an oversized school backpack. Familiar classroom objects complete the scene, connecting City Centre Almaza’s identity with the excitement of a new school year.

Mall of Egypt is a shopping mall in Egypt, It is the first shopping destination of its kind in Egypt. The mall is owned and managed by the Majid Al Futtaim operating across the Middle East and North Africa region.

CAMPAIGN CONCEPT : Mall of Egypt offers a wide variety of fashion stores and the best restaurants, Ski Egypt, Magic Planet, cinema, and more fun for all family members. In order to represent the magical feeling of Ramadan vibes, the concept is a magic Arabian carpet with a Ramadan lantern that brings the magic to Mall of Egypt.

We immersed our creative vision in the nostalgic 8-bit arcade world, where talents seamlessly blend into pixelated landscapes and retro game interfaces. This campaign showcases how each talent adapts and shines within this digital universe, creating a dynamic fusion of nostalgia and modern creativity.

A pitch for Al Itihad FC with tactical Agency I was responcible on the direction of the Marquee Signings

A pitch for Under Armour prepared by tactical agency for making Under Armour Campaign for Women in the Mena Region.

Spotify is a digital music, podcast, and video service that gives you access to millions of songs and other content from creators all over the world.

ekar app provides instant access to self-drive cars, eliminating the need for physical offices or paperwork.

Mashreq is the oldest privately owned bank in the United Arab Emirates and one of the oldest banking institutions in the Middle East.

The Dubai Desert Classic is a European Tour golf tournament held on Majlis course at Emirates Golf Club in Dubai, United Arab Emirates.

Tasheel Finance, is a co. provide diverse financial services via exceptional digital platform.

The Mubadala Abu Dhabi Open presented by Abu Dhabi Sports Council will be taking place in 2024 at Zayed Sports City in Abu Dhabi.

Caesar foods branding project ( LOGO + PACKAGING )

Fursan Travel was founded in 1980. As Saudi Arabia's leading travel services partner, we provide quality and cost effective business and leisure.

Premier padel is the new international padel tournament, an important global competition in the padel world. It is governed by the International Padel Federation (FIP) and supported by the Professional Padel Association (PPA) and Qatar Sports Investments (QSI).

The Saudi International is a professional golf tournament that is held at Royal Greens Golf & Country Club in King Abdullah Economic City, Saudi Arabia.

The Cognizant Classic is a professional golf tournament on the PGA Tour in south Florida, American Honda Motor Company (Honda) was the title sponsor, and it was known as The Honda Classic. In late 2023, Cognizant was announced as the new title sponsor

The PNC Championship, a premier golf tournament featuring major champions and their family members.

Restaurant Food Menu Design with their realistic mockups previews